01 / Koluman
WBE DIGITAL B2B
YOUR B2BBRAND.READY FORWHAT’S NEXT.
Brand communication, customer acquisition and sales follow-up for manufacturers, exporters and B2B service businesses.
Discuss your B2B projectExplore ↓WHAT WE DO
Make the value of your products clear to your customers.
From positioning and sales presentations to your website and enquiry process, we help customers understand your business, assess your offer and get in touch.
Explore our approachSelected work.
Mobile interfaces, editorial design and brand communication from the WBE portfolio.
BRANDS WE HAVE WORKED WITH
Our partners.
Platforms represented in WBE’s existing partnership materials.
Four disciplines. One working plan.
Start with a specific need, or bring strategy, communication and digital delivery into one agreed scope.
01B2B strategy and positioning
Give buyers a clear reason to choose your business.
B2B strategy and positioning
Give buyers a clear reason to choose your business.
- Who it is for
- Manufacturers and B2B service companies entering a market or revisiting their offer.
- What we deliver
- Customer profiles, decision-maker mapping, a value proposition and a messaging framework.
- How we work
- We review current materials with your sales and product teams, select a priority market and test the message against real customer questions.
02Brand, content and creative communication
Turn technical expertise into a recognisable brand story.
Brand, content and creative communication
Turn technical expertise into a recognisable brand story.
- Who it is for
- Teams whose website, presentations and campaigns tell different stories.
- What we deliver
- Message hierarchy, creative direction, presentation structure and content examples for selected channels.
- How we work
- We work from your existing identity and approved evidence, then develop practical templates your team can use.
03Visibility and qualified demand
Connect useful expertise with the right companies.
Visibility and qualified demand
Connect useful expertise with the right companies.
- Who it is for
- Businesses that need a closer relationship between content, channels and commercial priorities.
- What we deliver
- A content plan, campaign framework and clearly defined enquiry journeys.
- How we work
- We choose topics from customer questions, define channel roles and review the quality of enquiries with sales.
04Web, CRM and digital sales infrastructure
Plan what happens before and after an enquiry.
Web, CRM and digital sales infrastructure
Plan what happens before and after an enquiry.
- Who it is for
- B2B companies that need clearer product information and consistent sales follow-up.
- What we deliver
- Information architecture, page design, enquiry ownership, CRM connection requirements and a measurement plan.
- How we work
- We map the current journey, prototype the necessary changes and agree permissions and technical responsibilities before implementation.
Insights.
Practical notes on positioning, brand communication and sales follow-up.
Strategy
Technical features are not a buying reason on their own.
Digital infrastructure
Your B2B website should make three decisions easier.
Brand
Brand consistency also starts with the sales team.
Strategy
What does a qualified enquiry mean to your team?
Digital infrastructure
What happens after the form?
Strategy
What should stay outside a 90-day programme?
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Industries.
Buyers, decision cycles and the evidence they need vary by industry. Communication should reflect those differences.
Manufacturing and industry
Make capacity and technical expertise easy for procurement teams to assess. Product information, technical content and sales presentations form the starting point.
Automotive and mobility
Connect product, service and mobile experiences through a consistent brand language. Define the needs of dealers and corporate buyers alongside end customers.
Export and international trade
Address the questions buyers ask in each target market. Prioritise market-specific messaging, multilingual pages and information needed before a quotation.
Technology and software
Translate a complex solution into a clear reason to use it. Connect positioning, product explanations and demo requests.
Logistics and professional services
Make your service capacity and working process visible. Organise expertise around the needs of corporate decision-makers.
Construction and engineering
Present project experience in a format technical buyers can evaluate. Keep capabilities, responsibilities and project evidence distinct.
Food and supply
Organise your product range for wholesale buyers and business partners. Connect product communication, catalogue structure and partnership enquiries.
Retail and consumer brands
Separate consumer communication from the information dealers, suppliers and corporate buyers need. Build suitable presentations and digital journeys for each.
The first 90 days.
One customer segment, one target market and a defined scope. Establish the foundations, put them to work and review the evidence.
Find the focus
Review the business, customer questions and current touchpoints. Agree the target audience, priority message and scope with sales and marketing.
Working outputs
Customer and decision-maker map; messaging priorities; delivery and measurement plan.
Build the foundations
Prepare the selected pages, content and enquiry workflow. Review the message, experience and handover before release.
Working outputs
Focused pages and content; ownership of enquiries; pre-launch checks.
Review and improve
Evaluate the available data alongside sales feedback. Identify the next changes from what has actually been observed.
Working outputs
Delivery review; improvement priorities; a plan for the next period.
90 days is a planning framework, not a sales guarantee. Timing and deliverables depend on the agreed scope and your team’s contributions.
SimbaFollow the work. Not the message trail.
Bring projects, tasks, customer work and content approvals into your team’s daily working routine.
Explore SimbaRequest a Simba demoILLUSTRATIVE WORKFLOWSimba
New product launch
Example records · No real customer data
Completed
Project scope
Goals and deliverables
In progress
Website page
Design and content
Awaiting approval
Sales presentation
Final content review
TasksApprovalsChatReports
Have a project in mind?
A new market, a website that needs work or a clearer brand story. Let’s discuss your priority.
Discuss your B2B project