Agree the definition together.
Before increasing enquiry volume, identify what makes a request relevant. Company type, need and service fit may be useful starting points.
Choose the information you need.
Separate initial assessment from details that can be learned later. Define who can access the data and why each field is necessary.
Close the feedback loop.
Review progress after the initial enquiry. Sales feedback on fit and readiness can inform content and targeting decisions. Use aggregated reporting without unnecessary personal details.
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