Choose a focused starting point.
Select one customer segment, one market and a priority problem. This makes the first change easier to evaluate without dismissing other opportunities.
Plan both sides of delivery.
Content needs expertise, visuals need permission and releases need approval. Include your team’s contributions and dependencies in the plan.
Review evidence rather than promise a result.
Agree the foundations, activity and observations to be reviewed. Sales cycles may take longer than the programme. Use the evidence at the end of the period to choose the next step.
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